Fashion Director of the Brown Thomas group, Shelly literally has the biggest designer spend of any woman in the country as she orders thousands of outfits each year. The Cork-born fashionista influences so many of our wardrobes by the choices she makes in Milan, Paris, London, New York and all style capitals in between. The mum-of-one has a cool style of her own and possesses the sharpest eye - all the better to spot new talents coming through. Her decision to buy into Victoria Beckham when a lot of people dismissed the former Spice Girl as an intruder into the world of fashion proved, in hindsight, to be an excellent move. VB is now firmly ensconced in the hearts of Irish customers at Brown Thomas, along with Stella McCartney, Celine, Dolce & Gabbana, Prada and Miu Miu, to name but a few. It was Shelly who introduced French labels like Sandro, Maje and The Kooples to Ireland. In recent years, she has devoted a lot of time to building up 'Create' as an annual event to showcase, and support, established as well as emerging designers. The exposure and mentoring means she is the one person students want to meet and impress when they leave fashion college because she has the power and influence to introduce them to the market place and into customers' lives.