Cherry Au, a principal makeup artist and founder of Autelier_Makeup. She graduated from NBS 15 years ago with a Bachelor of Accountancy. After graduation, she worked in the Inland Revenue Authority of Singapore(IRAS) before starting my own business Autelier Makeup. The education she received at NBs and her work experience gave her an amazing insight into the world of business and equipped her with the necessary tools for her to venture into entrepreneurship. She started off as a bridal makeup company as she had a profound interest in beauty, like most young girls. She company started with herself, and she has now grown to include a team of close to 30 makeup artists, providing makeup and hairstyling services for brides, corporates, and events. Two years ago, she also expanded her business into training. AutelierPro-Autelier’s acclaimed makeup academy, focuses on educating and providing makeup training to aspiring makeup professionals.

Cherry’s company Autelier Makeup is amongst the leading bridal makeup companies in Singapore. Her established team of artists includes industry notables who continue to lead the way in the creation of the latest bridal makeup & hairstyling styles and techniques. Mentored and managed by Autelier’s acclaimed makeup principal artist Cherry Au - the company has come from humble beginnings to become the bridal makeup company it is today.

Autelier continues to pave the way for greatness by working only in tandem with the finest brands in the industry including acclaimed photographers, gown designers and wedding planners to ensure their brides go through a seamless level of service and quality.

At Cherry's core, she has a makeup company. Beyond that, she is also a reputable contributor to the beauty and styling industry and continue to expand on her efforts to invest in new technologies and products to service her customers. As a company continues to diversify her repertoire to help brands launch new products to consumers, she is constantly looking for partnership opportunities with cosmetic companies and other industry-related brands to collaborate on marketing and awareness campaigns.

Outside of the industry, Autelier’s professional team of makeup artists has often been engaged by organisations to hold talks and conduct corporate workshops and sponsorship activities to engage their employees and community. Amongst the brands are Mediacorp, Singapore Film Festival, GlamPalm, P&G and NTU amongst other leading brands and companies.

AutelierPro is the latest division to span out of Autelier Group. Her team of instructors are all active industry professionals who enjoy giving back to the community through educating a younger generation of talented aspiring makeup artists.