House of Flora (founded 1996) is an established British fashion label and design house founded by designer Flora McLean. House of Flora designs have been exhibited in the Victoria & Albert Museum in London as part of the 2009 Anthology of Hats exhibition curated by milliner Stephen Jones. McLean specialises in avant-garde headwear for haute couture designers, catwalks, fashion campaigns and personal collectors. The designs are made often from a variety of different materials not normally associated with millinery, such as PVC, Perspex, felt, leather, wood veneer, fibreglass and nylon, and are influenced by strong geometry and historical figures as well as concepts in modern art. The geometric nature of the designs and the bespoke fabrication detail of the work often leads to it being described as part fashion/part art.

EXPERIENCE

House of Flora has created Millinery Couture for Matthew Williamson, Blumarine, Bruce Oldfield and for Riccardo Tisci at GivenchyHaute Couture. The design house also provides bespoke clothing designs, such as the pink fibreglass corset and black trench coat outfits designed and fabricated for Victoria's Secret in 2006 and 2008. McLean debuted her first dress design created under the House of Flora name - entitled Dress No.1 - at the SHOWstudio's 'Future Tense' project in 2008 (a military style cotton printed shirt dress). Dress No.2 (a wool, blue gabardine coat dress) and Dress No.3 (a red printed mackintosh mac dress) followed. It is McLean's stated intention to produce a single House of Flora dress design per season. House of Flora designs have been modelled by Beyoncé, on the cover of The Facemagazine,  by Kate Moss for French Vogue, wearing haute couture Givenchy headwear designed by McLean, and Helena Bonham Carter, Agyness Deyn and Róisín Murphy. McLean's work has also been photographed by Mario Testino, Paolo Roversi, Nick Knight, and Arthur Elgort, among others. High-profile fashion ad campaigns and shows featuring House of Flora's designs include MACmake-up 2008, Victoria’s Secret shocking pink corset showpiece 2006, Victoria’s Secret trench coat 2008[13] modelled by Lara Stone in Vogue, Katherine Hamnett ad campaign 2005, Rocco Barocco ad campaign, Blumarinecampaign 1999, Luisa Beccaria, and the 'Millinery in Motion' show with Stephen Jones. In 2010, Mclean was invited to create an installation of her designs for Kalbiri, Covent Garden.