Jackie Aina (born August 4, 1987) is a Nigerian-American beauty YouTuber. She advocates for visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty. Jackie Aina was born to an African-American mother and a Nigerian father of Yoruba descent. After studying medicine for two years in college, Aina joined the United States Army Reserve. While she was stationed in Hawaii, she found that she had a knack as a makeup artist and was hired by MAC Cosmetics. According to Entrepreneur, Aina "kept getting told at makeup counters that the trends she wanted to try wouldn't work for her complexion", and so she started creating videos "about the products and looks she loved that could work for anyone".


As a champion for diversity within the makeup industry, Aina argues that people of color are poorly represented and often ignored in the beauty industry, and has criticized makeup shade ranges for not being inclusive. She has continuously pointed out the lack of darker shade ranges for foundations within lines. She told Bustle in 2018, "We all come from so many different backgrounds and we also come in different shades and varieties, and what may be something that I'd be willing to overlook may not be the case for someone else." In addition to foundation shades, Aina said that eye shadow, blush and lipstick colors aren't universal for skin tones. After IT Cosmetics co-founder and CEO Jamie Kern Lima criticized the beauty industry for non-inclusive and unrealistic depictions of women in advertising, Aina, who had previously criticized IT Cosmetics, confronted her and the rest of the industry about excluding people of color and accepting critiques from a white woman. In July 2016, Aina teamed up with e.l.f. Cosmetics to create an eye shadow palette. Bustle reported that the palette "includes five jewel-tone and metallic shades with both shimmery and matte finishes" and described the colors as "nude-ish mauve, copper taupe, dark burgundy, glistening gold, deep teal". This would be the first of Aina's collaborations to sell out within a short time frame.
In March 2017, Sigma Beauty released a set of five " Must Have" brushes created by Aina.In December 2017, Aina announced that she would launch two rose gold powder highlighters, La Bronze and La Peach, with Artist Couture.