Wendy Lee, the founder of Chapter One Asia, an award-winning BrandImage™ Consultancy Firm, is one of Asia’s most inspiring speakers and is also the Director of the world’s first BrandImage™ International Institute that is recognized by the Malaysian Department of Skills Development (JPK), Open University Malaysia (OUM) and the United Kingdom (UK) as an accredited center.

To date, Wendy, an appointed Adjunct Professor in a university, has trained more than 250,000 corporate executives worldwide and has certified 150 BrandImage Consultants, helping them define and refine their brand and image through their appearance, behavior and communication. Her clients range from Fortune 500 companies to Government Linked Companies (GLCs), Multinational Companies (MNCs) and Small and Medium Enterprises (SMEs). Wendy is one of the rare few that is accredited Advanced Diploma in Image Consultancy by JPK (Jabatan Pembangunan Kemahiran).

Currently pursuing her Ph.D. in International Business, Wendy is an internationally acclaimed BrandImage coach and has been consulting and training participants from, Australia, the UK, the USA, Dubai, Mexico, Venezuela, Hong Kong and most of SEA to rave reviews. She is also the current president of the Malaysian Association for Brand & Image Consultants and has been appointed as the brand image Consultant for the state of Sichuan, China.

Wendy had also won several coveted awards such as the prestigious Asian Image Consultant of the Year by The Australian Image Company, the Sin Chew Education Awards 2018/2019, the Golden Phoenix Entrepreneur Award 2014 and SME Malaysia’s Top 100 Fastest Moving Company Award, 2010.

A prolific writer, Wendy has contributed more than 150 articles on Image, Brand and Etiquette to newspapers and magazines such as the Star, New Strait Times and Malaysia SME’s Pillars whilst successfully launching her Up Your Value! – a bestselling book aimed at helping men and women increase their worth in various areas. She is also well-known for her “Be Atas” Youtube series which is very popular with both her corporate and personal clients.

As a fashion and style critique, Wendy was previously appointed as Media Prima Berhad (TV3, NTV7, 8TV, TV9)'s an image consultant. She was also invited to be a panel judge for various beauty pageants such as The Miss Astro Chinese International Pageant 2006 & 2007, The Mrs. Asia International Pageant 2016, The Miss Chinese Cosmos Pageant 2016 and the Mrs. Malaysia Universe Pageant 2017.

Wendy has also garnered considerable media recognition for her expertise in the image field with TV and Radio appearances, namely in Astro, 8TV, RTM, TV3, NTV7, RedFM, Capital FM and BFM, and has also been featured in The New Straits Times, The Star, Sin Chew Jit Poh and various magazines such as Her World, Feminine, In Trend, Cittabella, and Cleo.

She is also currently a member of The Association of Image Consultants (AICI), The Federation of Image Consultants (TFIC) and The Association of Colourflair Consultants (MACC).