Steven Alan (born Steven Alan Grossman) is an American fashion designer from New York City. His eponymous brand has three stores in New York and is sold online. Opening his first New York City retail store and showroom in 1994 to curate and sell the works of other designers, by 1999 Alan launched his own line of ready-to-wear standards, including his now-signature "Reverse Seam" button-down, chinos, and cotton dresses in colorful plaids, stripes and chambray. New York described the collection as catering to those "looking for edgier versions of traditional garb."

Having expanded to six eponymous New York locations, in 2008 the brand opened three shops in Southern California. On November 11, 2011, its first San Francisco, CA boutique opened in Hayes Valley. Alan has also designed collections for Urban Outfitters, Uniqlo, Keds , and a collection of khakis and sportswear for Dockers.

In April 29, 2011, Women's Wear Daily reported that Steven Alan had sold a minority share in his company to Fossil, Inc. and Shinola Detroit founder Tom Kartsotis. Kartsotis and a group of investors are acquiring American-made fashion brands under the name Bedrock Manufacturing Corp. In 2016, Steven Alan split from Bedrock.

Since 2017, the brand has closed all but 3 New York City stores, and focused on its online presence.

Alan's designs and collections have gained critical attention from British Vogue,[10] Teen Vogue, Nylon, New York magazine, the New York Times, Los Angeles Times, and others. The fashion-industry trade journal Women's Wear Daily reported "Steven Alan has become a household name for hip consumers, including actresses Mary-Kate Olsen and Natalie Portman."