Michelle Chan, Founder and Director of Event Planning and Public Relations at Carat Comms Management. As a manager, Michelle Chan creates PR campaigns through online and offline activities to engage with customers such as media interviews, media planning, and social media advertisement media buy. She also offers event production in different styles and themes to match with clients' brand image and so promote brands and grow their business effectively. She has worked with businesses from a wide range of industries including lifestyle, property, beauty, fashion, accessories, F&B, skincare, retail, e-commerce and luxury brands. Apart from the local market here in Malaysia, she also receives regular inquiries from China, Hong Kong, Singapore, and the Middle East, to mention a few.

She always says that image grooming either individual or corporate is very important in creating a positive first impression and create an excellent impact. Grooming is the most important in the hospitality industry as the first impression counts. The objective of corporate image grooming is to achieve a professional look. Possess tidy and modest grooming may impress and win over a customer without a single word being spoken. Likewise, a badly groomed frontline staff may result in a negative impression from a customer towards the company.

Her grooming team working with corporations able to transform their staff’s image and brand identity through wardrobe, image development, communication, business etiquette, corporate & personal image training. She designs and develops an image grooming programs to educate and assess the staff about the grooming standard of the corporation.

Apart from the image, she also emphasizes communication and etiquette. The way the front-of-house staff communicates with the customers, colleagues, the working attitude, mannerism affect the impression she creates for her customers. The welcoming gestures, greetings, eye contacts and smiles are the most important part of the business etiquette for a creating positive first impression on customers.